“Yo tengo que habitar en tu mente”: El papel de la comunicación digital en los Festivales de Artes Digitales españoles

José Luis Reyes-Criado

doi:10.30827/sobre.v11i.28544

Authors

José Luis Reyes-Criado Universidad de Granada, Universidad de Padova

DOI:

https://doi.org/10.30827/sobre.v11i.28544

Keywords:

digital communication, digital marketing, festivals, digital arts, festivalscape

Abstract

Since the 1990s, Digital Arts Festivals (DAFs) have been one of the most booming cultural formats dedicated to debate and artistic practice around the intersection of science-art-technology, electronic music and emerging aesthetics in the arts. Although DAFs constitute a vital platform for interdisciplinary dialogue between artists, creators, practitioners, academics and the general public, they have barely been analysed. Using a qualitative approach and multisite fieldwork developed between January 2021 and November 2022, based on semi-structured interviews, participant observation and structured documentation, I explore the notion of festivalscape by integrating the communication and digital marketing practices that these festivals undertake. Through three case studies––the Spanish festivals LEV, MIRA and MMMAD––I expose how these festivals communicate, by analyzing how these practices determine the configuration of identity and authenticity, and how they affect the working rhythms and careers of professionals and creators in the sector.

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