Objects ans stories

Double coding in the new forms of architectural communication

Authors

  • José María Echarte Ramos Universidad Rey Juan Carlos

DOI:

https://doi.org/10.30827/sobre.v9i1.28260

Keywords:

double-coding, architectural object, communication, professional narrative

Abstract

In 1977, Charles Jencks develops the concept of double coding, which was used to point out the need of the architectural form to split in two so it could be perceived by a specialized core, the architects, and also by the public. The main problem that the American academic tackles is that of communication or, to be precise, the problem of how architecture is communicated. Nevertheless, this communication process is mainly objectual: it is the built element that stablishes a dialogue channel with society, mainly through visual means. Through its condition as an object and, partly, as a fetish. The present article analyses the historical dominance of the architectural object as a communication element and the change that has happened in the form and the substance of this object within the discipline and the media evolution. It is through this change that the necessity of a new double coding, which mixes the objectual and the narrative —the life stories associated to architecture—, appears and stablishes an empathic connection, both with the architecture professionals and society.

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References

Aureli, P. V. (2016). History, Architecture and Labour: A Program for Research. En Cayer, A., Deamer, P., Korsh, S., Peterson, E., and Shvartzberg, M. (Eds), Asymmetric Labors: The Economy of Architecture in Theory and Practice. The Architecture Lobby.

Jencks, C. (1978). The language of post-modern architecture (Revised and enlarged edition). Academy Editions. Lacaton & Vassal, Lacaton, A., Vassal, J.-P., & Museo Colecciones ICO (Eds.). (2021). Lacaton & Vassal: Espacio libre, transformación, habitar. Puente Editores.

Martín de Blas, J. M. (Director). (2002). Elogio de la luz. Radio Televisión Española.

Pérez Guerrero, A. M. (2011). Estrategias narrativas orientadas a la construcción de niveles de lectura en el cine de animación de Pixar (1995-2010). Universidad Rey Juan Carlos.

Szacka, L.-C. (2022). Writing ‘from the Battlefield’: Charles Jencks and The Language of Post-Modern Architecture. Jencks Foundation.

Williams, A. (2019). My Gothic Dissertation (Tesis Doctoral). University of Iowa.

Published

2023-06-30

How to Cite

Echarte Ramos, J. M. (2023) “Objects ans stories: Double coding in the new forms of architectural communication”, SOBRE, 9, pp. 97–106. doi: 10.30827/sobre.v9i1.28260.

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