The Presence of Animals in Architectural Photography on Social Networks. The Case of the Digital Platforms of Archdaily, Archdaily español and Arquitectura Viva on Instagram.
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Abstract
As Vinciane Despret puts it, new media have allowed animals to become media stars, they are the new protagonists of photos and videos on social networks. In parallel, Beatriz Colomina explains that these media have also managed to get architecture studios to worry about showing photographs of their projects to get a like, an interaction. Faced with this double situation, the article analyzes how non-human animals have gained a presence in architectural photography found in the new media. To do this, the article makes use of a collection of photographs shown on Instagram on three platforms and a state of the art of animal studies, landed in the field of architecture. These two fronts make it possible to define the roles or meanings taken by the animals and the architectural work in this situation, a critical framework for a reading of the present.