Sobre la ardua tarea de un librero al tratar de difundir libros editados en España y América Latina.

Authors

  • Klaus D. Vervuert Editorial Iberoamericana

DOI:

https://doi.org/10.30827/rl.v0i5.3625

Keywords:

Iberoamericana-Vervuert, Sale, Marketing, Bestseller, America, Spain

Abstract

This paper describes the problems of a bookseller, manager of a specialized bookstore: Iberoamericana-Vervuert. Our clients are mostly academic libraries outside Spain, especially Germany, France and the United States. We are not as interested in the bestseller, but the academic book and books that reflect cultural, social, political or historical themes in Spain and Latin America. The thesis of this essay is that the book market in Spain, and even more in Latin America, is poor and it’s necessary overcome this problem for make visible and accessible authors and works, not just selling books in a massive and rapid way.

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Published

2010-12-01

How to Cite

Vervuert, K. D. (2010). Sobre la ardua tarea de un librero al tratar de difundir libros editados en España y América Latina. Revista Letral, (5), 25–29. https://doi.org/10.30827/rl.v0i5.3625

Issue

No. 5 (2010): Miscellaneous

Section

Transatlantic Studies

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