Millennials epitexts in the reading promotion: multimedia morphologies of the digital age

Abstract

Technological and thought changes that took place at the end of the last century have defined a new system of social relations. In the same way, the preponderance of the image as a medium of documenting what is happening and also as a new language has led, in a general way, to a communicative fact different from the usual one with modern broadcast channels for the message, a greater flow of information and an indeterminate plurality in the number of receivers. From a more concrete perspective, these transformations have affected to the literary fact, questioning the traditional roles assumed first by the reader and the writer, and later by editors and mediators. This paper pays attention to the literary criticism and to the BookTube phenomenon. It is not its objective to stablish a paradigm of the audiovisual review, but to make a social approach to it.