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Keywords:
diseño racional de fármacos, fusiones en el sector farmacéutico, gasto farmacéutico, genéricos.Abstract
Diverse challenges of the modern pharmaceutical industry are analysed in this papero High competitiveness in the pharmaceutical sector and new regulations dictated by the different governments or organizations in charge of watching over public health have generated the need to devise new ways in the discovery of new drugs. On one hand, the rational drug design has acquired a leading role and on the other, the development of robotics has prompted the development of combinatorial chemistry and high production screening. The pharmaceutical industry of the future must be more dynamic and innovating. One of the observed phenomena has been the merging of a number of pharmaceutical fusions faced to the necessity of reducing production costs.
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