Небесное и земное в концепте “Русская красавица” (на примерах из немецкоязычных и российских СМИ)

Resumen

Three types of simulacra in the concept "Russian Beauty" have been identified, namely positive, negative and ambivalent. In its turn, each type of simulacrum has both external and internal features. So, the first type is characterized by a harmonious combination of external and internal beauty. The second type is inherent in the so-called "repulsive beauty", or candy-box beauty, i.e. form without content. The third type is differentiated by the outer and inner beauty, but ambivalent, ambiguous attitude to the described phenomenon both in Russian and in German-speaking culture. Ambivalence is observed not only in these cultures, but within each of them.