Offices sentimental radio during the early Franco. About the program “Hablando con la Esfinge” (1946-1956)

Abstract

In the context of the early Franco, due to repression and other elements of coercion, broadcast channels are optimized to transmit the ideological propaganda message that the regime wanted to impose. The media were indispensable for that purpose. Radio, and specifically, the “female issues” will not only be one way of indoctrination of women in the values of nationalcatholicism but a tool to shape their behavior and emotions. This article describes the potential of the radio address in building the normative model of femininity and double standards, from one of the female sentimental offices of the period analyzed.