Women as a goal of the implicit and explicit speech of home publicity

Abstract

This work deals with the history of feminism in relation with people's homes and the
design of towns after the arrival of electricity. The impact in women's lives of bells, lifts, sewing
machines, irons, telephones... that made us think of a simplification of home tasks, is revised
in this work as the exaltation of the coming back home after the Second World War, that in
Spain happened much later. For that after quantitative analysis of the national daily press, since
1968, the work approaches the analysis of the contens of the publicity speech about the “home
product”, trying, through it, to see more clearly the role given to women by society in those
years.