The new spanish tourist landscape through the postcards of the 60s
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Abstract
If there is a product that defines tourism, that is (was) the postal card (which also is called tourist). The postcards select the frames of what to see, present the main monuments of the destinations, the views of the cities, their most desirable landscapes, and also propose the point of view from which we must look.
At the end of the 19th century, postcards began to have illustrations on one of their faces as aesthetic ornament (something that two decades later would become the very essence of the postcard). The illustrated postcard was a cultural and communication phenomenon as a result of advances in photogravure at the beginning of the 20th century. Then began the massive consumption of images and the postcard turned out to be the tourist product par excellence, a summary of the world that shows us the scenery of happiness and the new tourist landscape of Spain.