Desafios e oportunidades para a comunicação das organizações nos Objetivos de Desenvolvimento Sustentável

Abstract

Corporate Social Responsibility represents the incorporation of social and environmental concerns into an equation traditionally subordinated to the economic logic of profit. This integration led to the emergence of new organizational management paradigms, guided by a narrative that calls for an economy at the service of life (Laszlo, Sroufe and Waddock, 2017). Higher education institutions, which form the leaders of tomorrow, are no different, as they also have important and unique impacts on society in general, and on the communities in which they are inserted, in particular. However, it adds a unique and differentiating element that lies in its ability to produce knowledge and promote learning (Vallaeys, 2009). It highlights the challenges and opportunities that SDG brings to organizations, in general, and to higher education institutions, in particular.