Arte e endereçamento estético

Abstract

One of the biggest challenges that art have ever faced, lies in the reinvention of the dialogic dynamic between creator, work, and spectator. To refer to such triadic relationship, we use here the concept of “aesthetic addressing”, whose theoretical nature is linked to the idea of artistic object as “sensible proposal”. However, due to the multiplicity and diversity of sensible proposals that, in contemporary times, arise from non-artistic spheres – such as, for example, the advertising object –, it must be inquired the new forms of inclusion of sensibility in the artistic sphere, and vice versa.