Modernización de la visión lingüística del mundo en la frontera del milenio

Abstract

The article focuses on the appearance of new collective vision and the new technocratic stereotype of perception of the world under the infl uence of cardinal life changes, wide use of technics. As a result a new technocratic model of metaphorical nomination the “usual” methods of verbalization of the world is appeared. Both the old archaic stereotypes the new technocratic stereotype function in the modern language.