Hyperlinks’ functions in informational-analytical internet-texts

Abstract

The concepts of hypertext and hyperlink, their linguistic definitions are examined in the article; the hyperlinks’ functions in analytical Internet-texts in Russian are described as well.  Informational-analytical Internet-texts are hypertexts initially. Hypertext’s bonds are substantiated into the form of hyperlinks which serve as connection within different electronic texts. Depending on dislocation on the screen hyperlinks can be  divided  into  inner-textual  and  out-textual,  depending  on  their  purpose  the  content-links,  service  links, communicative links and commercial links are distinguished. The hyperlinks in analytical media texts perform three functions: 1) they lead to the internet-source of information, 2) open the internet-page which contain additional information to the subject, 3) visualize information from the text. Besides, hyperlinks serve as one of the instrument of media pressure onto the audience’s awareness: by using hyperlinks the author can narrow and limit the informational space which the reader is in. As the analytical Internet-texts’ analysis has demonstrated, in general hyperlinks (and the functions which they perform) stand for one of means to increase the informative and objective level of the text.