La base etnocultural de los conceptos: caminos de su investigación

Abstract

Article is devoted to studying of culture codes in semantics of such cultural - significant categories, as color. Specificity of color concept is connected with environmental it historical background, and also has a place in national hierarchy of color preference which is based on a principle of advantage and is closely connected to a valuable picture of the world. Revealing of the nation-cultural information made in various speech units, allows seeing specificity of world outlook representations about the world of this or that linguocultural generality.