Transformación digital y el mercado del arte: Explorando el papel de la blockchain,  la inteligencia artificial y la globalización en las prácticas museísticas y del mercado

Caner Şengünalp; Adil Küçükosman

doi:10.30827/erph.36.2025.32974

Autores/as

Caner Şengünalp Assoc. Prof., PhD Department of Sculpture, Faculty of Fine Arts, Atatürk University, Erzurum, Turkey
Adil Küçükosman trabzon university https://orcid.org/0000-0002-9971-3638

DOI:

https://doi.org/10.30827/erph.36.2025.32974

Palabras clave:

Artificial Inteligence, Museums, Globalization, Blockchain, Art market, digitalization

Resumen

Esta revisión examina la evolución de la dinámica del mercado del arte contemporáneo, destacando la intersección entre los discursos posmodernos, las tecnologías digitales y el comercio del arte. El análisis explora cómo tecnologías como la blockchain, la inteligencia artificial y la realidad virtual y aumentada están redefiniendo la producción, distribución y consumo del arte. El estudio resalta la influencia de las plataformas en línea, las criptomonedas y las redes sociales en la democratización del acceso al arte, al mismo tiempo que aborda desafíos como la integridad de los datos y la replicación de experiencias artísticas físicas. Asimismo, profundiza en los cambios en los roles de museos, galerías e intermediarios en la creación de capital cultural y narrativas curatoriales dentro de un enfoque impulsado por el mercado. Al sintetizar conocimientos desde una perspectiva multidisciplinaria, esta revisión subraya el potencial transformador de las innovaciones digitales en los mercados del arte y sus implicaciones para la investigación, la curaduría y el futuro del comercio artístico. Los hallazgos contribuyen a una comprensión más profunda de la globalización del mercado del arte y ofrecen estrategias para navegar sus complejidades en la era digital.

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Biografía del autor/a

Caner Şengünalp, Assoc. Prof., PhD Department of Sculpture, Faculty of Fine Arts, Atatürk University, Erzurum, Turkey

Assoc. Prof. Caner Şengünalp is a distinguished sculptor and academic, known for his expertise in contemporary sculpture, urban transformation, and the intersection of art with social and ecological themes. Graduating first in his class from Kocaeli University’s Faculty of Fine Arts in 2009, he pursued postgraduate and Proficiency in Art (Doctorate) degrees at Marmara University, completing his doctorate in 2017. He joined Atatürk University as an Assistant Professor in 2018 and became an Associate Professor in 2021. His academic research focuses on the role of sculpture in urban renewal, as seen in his doctoral dissertation on transforming decayed urban spaces through art. Şengünalp has been an influential figure in fine arts education, serving in multiple administrative roles, including Deputy Head of the Sculpture Department and coordinator for academic exchange programs such as Mevlana, Erasmus, and Farabi. His contributions extend to curriculum development, accreditation, and quality assessment committees, shaping the pedagogical and artistic direction of the department. He has taught a wide range of courses, including Environmental Space Design, Modeling Techniques, and Sculpture and Space Relations, influencing the next generation of artists with a strong theoretical and practical foundation. Beyond academia, he has made significant contributions to the art world through numerous exhibitions, both national and international, showcasing works that explore the relationships between sculpture, space, and socio-political narratives. His research has also been published in peer-reviewed journals, covering topics such as digital art, public monuments, and artistic reinterpretations of literary and philosophical concepts. A recipient of multiple awards for his contributions to sculpture, Şengünalp has also been involved in high-profile artistic projects, including public art commissions and research initiatives exploring material innovation in sculpture. His impact is further solidified through his editorial and review work for scientific journals, as well as his leadership in interdisciplinary artistic collaborations. With a career dedicated to pushing the boundaries of sculpture and its role in society, Şengünalp continues to be a key figure in contemporary art and fine arts education.

Adil Küçükosman, trabzon university

Born on December 6, 1991, in Trabzon, Turkey, I have dedicated my career to the exploration of fine arts, particularly in painting and digital transformation in artistic practices. Currently serving as a Research Assistant at the Faculty of Fine Arts and Design at Trabzon University, my academic journey began with a bachelor's degree in Painting from Karadeniz Technical University, which I completed in 2016. I further deepened my expertise with a master's degree in Painting from the same institution, successfully defending my thesis on Sanatçı ve Eleştirmen Ad Reinhardt (1913- 1967) in 2021. Committed to both artistic and academic growth, I am currently pursuing the Proficiency in Arts Program in Plastic Arts at Atatürk University, where my research focuses on the intersections of art, digital transformation, and museum practices. My academic contributions include participation in national and international projects, conference presentations, and publications in peerreviewed journals. Actively engaged in research initiatives supported by TÜBİTAK and Erasmus+, I emphasize interdisciplinary approaches that integrate art, science, and technology. With a deep passion for contemporary art and digital innovation, I strive to contribute to the evolving discourse on the role of technology in artistic expression and museum studies.

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