Tecnología, industria y medios de comunicación como influencia en la atomización de la sociedad

Abstract

Industry, technology and the media provide us through advertising with image of a world where our satisfaction is achieved by the production and consumption of goods conceived for an individualized market. Through the analysis of the advertisement of some products that are now in fashion and demand, we find similarities in the attributes they propose which emphasize in the atomization of our society. Portable, disposable, artificial, instant, automatic and virtual are the new “values” which have become “essential” in our life style.