La nueva reconversión productiva del olivar jiennense: Aproximación inicial a sus fundamentos y limitaciones

Abstract

Olive tree cultivation covers 90% of agricultural land in the province of Jaen. Since 1986 the production has increased dramatically, thanks to the expansion of the crop surface and the increase of irrigated area, a key to look for profitability. However, farmers are going through a new period of crisis, which triggered the stagnation in home prices in sales of bulk olive oil. Such circumstances have led to the economic infeasibility of most farms. In this context, the idea of a new restructuring of production begins to take shape in the discourse of various groups related to the sector. This paper presents the basis of such proposals and discussions about some of the territorial implications that could lead to take effect.