Revisión del turismo literario y su estado en la actualidad. Análisis del caso de Galicia (España)

Abstract

The tourism agencies believe, currently, literary tourism is a type of tourism with potential and attractiveness. The purpose of this article is to analyze the situation of literary tourism in Galicia to verify that the necessary actions are being develop to transform Galicia into a reference of literary tourism destination. An approach to the figure of the literary tourist is stablished in the first place, plus examples of how it is developing this business in major global destinations of literary tourism and in Spain. Secondly, a market study encompassing Galician literature is carried out, in order to determine the target audience. Finally, the conclusions from this research work are pointed out.