Turismo y planificación estratégica: el estudio e informe estratégico del turismo urbano y territorial de Lleida

Abstract

In this paper what is presented, as a case study, is the experience of a work about tourism strategic planning: «Strategic Study and Report of the Urban and Territorial Tourism», which constitutes one part of the Dynamization Plan of High Speed of Lleida. It is explained the metodology used for the elaboration of the «Strategic Study and Report» (we have been opted for the strategic planning); what is summarized is the basic contents of the strategic diagnosis and the actions plan; the final reflections of the study are described; and, finally, it is concluded with a short characterization of the elaborated documents, compared with the strategic plans of the cities and regions of Spain, and with some reflections about the situation of the Plan and the Study one year after of the editing