Turismo criativo para todos: uma base para o planeamento sustentável de destinos TITLE: Creative tourism for all: foundations for planning sustainable destinations

Mariana Cabral, Andreia F. Moura, Maria do Rosário Mira, Adília Rita Cabral

Resumen


Atualmente, os destinos turísticos exigem uma oferta adaptada às exigências dos novos e diferentes mercados, tendo em vista a competitividade dos territórios. O turismo criativo, impulsionado pela co-criação de experiências, surge como uma forma de conferir um caráter único a estes espaços, proporcionando contextos de aprendizagem e envolvimento entre turistas e comunidades locais. No entanto, esta interação tem sido vedada à população com incapacidade, sendo crucial eliminar determinados constrangimentos (internos, interativos e externos). É neste contexto que o presente artigo visa realçar a pertinência em se apostar na educação e sensibilização dos stakeholders dos destinos para a promoção da interatividade, dinamismo e total envolvimento dos intervenientes na experiência turística. O Modelo Educacional de Turismo Criativo para Todos sugerido evidencia a importância da educação na co-criação de produtos turísticos inovadores e inclusivos, tendo em vista a plena participação de qualquer interveniente, bem como a competitividade e desenvolvimento dos destinos turísticos.

ABSTRACT

Nowadays, tourism destinations are required to adapt its supply to the demands of new and different markets, considering their competitiveness. When associated with the co-creation of experiences, creative tourism offers a unique character to the contexts where it is developed, promoting learning experiences that result from the relationship between tourists and local communities. Nevertheless, this interaction has been restricted to disabled tourists, which is one of the reasons why certain constraints (internal, interactive and external) should be overcome. This paper aims at enhancing how important education and the awareness of destinations’ stakeholders are in promoting a dynamic and interactive connection between all actors of the tourism experience. The suggested Educational Model of Creative Tourism for Everyone stresses the relevance of education in the process of co-creating innovative and inclusive tourism products, bearing in mind a fulfilling experience for everyone involved as well as the competitiveness and development of tourism destinations.

 


Palabras clave


turismo criativo, turismo acessível, co-criação, educação, destinos turísticos; Keywords: creative tourism, accessible tourism, co-creation, education, tourism destinations

Citas


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